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Provide consumers with useful information to help them make smarter property investment decisions. The Property Investor Guide acts as a professional marketing tool to help acquire new customers, retain and reactivate existing clients.
This 20-page professionally written guide explores topics such as determining your borrowing capacity, unlocking equity for investment, financing your investment and much more! You can brand this book with your own company logo and details.
1. Unlock potential opportunities
A good place to find potential clients who might be thinking of property investment is by looking at your existing client database. Segment your client database to identify clients who have built equity in their home loan. You could send them a client email promoting this free Property Investor Guide and activate clients who might be thinking of purchasing another property or looking for investment finance. Alternatively, you could send them a voucher to redeem their free copy.
2. Advertise online
As part of your marketing strategy, advertise online on your website and e-newsletter – using this book as your marketing hook and getting customers to contact you for their free copy. Ask for their basic contact details (Name, Email, Contact Number, Address) before sending them a free copy or get them to contact you directly instead.
Look at the various online advertisements which you can utilise in the Download section below.
3. Promote locally
In addition to promoting online, why not leave a few product flyers with your business referrals or at your local community centre, sport club or library? Think of other high foot traffic areas to spread the word.
Perhaps also consider doing a little research on appropriate suburbs which might have a good percentage of owner occupiers and conduct a local area marketing activity such as a letterbox drop, to try and get new leads.
4. Client referral
After meeting clients face-to-face, provide a few vouchers for them to pass along to their friends or family who would be interested in redeeming the free Property Investor guide. This is a great way to potentially get new business in the door and target customers who are ready to purchase their next property.
Customise this book with your company logo and contact details for a high quality personalised product.
| Quantity | 50+ | 100+ | 200+ | 300+ | 400+ | 500+ |
|---|---|---|---|---|---|---|
| Unit Price | $5.50 | $3.64 | $3.30 | $3.20 | $3.16 | $3.13 |
Use this A5 size flyer as part of your sales kit when seeing customers, distribute them to your referral business partner or use it for your local area marketing campaign. Brand the material with your company logo or contact details. There are two designs to choose from.
Design 1: Make better decisions.
Design 2: Smarter decision making.
| Quantity | 50+ | 100+ | 200+ | 300+ | 400+ | 500+ |
|---|---|---|---|---|---|---|
| Unit Price | $1.60 | $1.07 | $0.56 | $0.42 | $0.37 | $0.33 |
Use the Property Investor Guide as a marketing hook and get consumers to contact you for their free copy. Provide this DL size voucher to your existing and new clients or distribute to potential customers when you meet them face-to-face.
| Quantity | 50+ | 100+ | 200+ | 300+ | 400+ | 500+ |
|---|---|---|---|---|---|---|
| Unit Price | $1.70 | $1.05 | $0.56 | $0.42 | $0.37 | $0.33 |
Download the E-Book as part of your online marketing tool. Customise the back cover with your contact details, ensuring readers can contact you for more information.
Use these articles as part of your pull-marketing strategy in providing free information. Type your contact details and CR/ACL disclosure statement at the bottom of each article to encourage potential customers to contact you for more information.
Click on the article title below to download the file.
Use the various online advertisements to promote your offering of the Property Investor Guide to potential and existing clients. You can insert it into your email, e-newsletter or use it on your website.
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