PLAN Australia is committed to informing consumers about the benefits of using a mortgage broker to better service their financial needs. Through our retail brand, PLAN A Better Mortgage (PABM), we are proactively positioning PLAN Australia brokers as professionals with high education standards and strong code of ethics – providing consumers with expert advice and efficient service.
We’re investing in print and online advertising to drive consumers to our website: www.planabettermortgage.com.au in order to find out more about PLAN Australia brokers and to find their nearest accredited PLAN Australia broker.
In helping you leverage this retail campaign, we’ve created three new marketing materials with three designs each. These include an A4 brochure, DL leaflet and window display poster which you can use to promote your obligation free service in helping people make well informed decisions when it comes to finding a suitable loan. All materials are customisable with your company logo, details and you can also insert your disclosure of ACL and CRN numbers as required under NCCP. Example of the standard credit representative disclosure is as follows:
<Full Name> is a credit representative (CR No. XXXXXX) of <Company Name> (Australian Credit Licence No. XXXXXX).
In addition, you’ll be able to include your company or profile write up in the “About Us” section for the A4 brochure and DL leaflet.
When writing content for the "About Us" section, we would advise that you create your content in Word Doc first if you wish to include bullet points. Copy and paste your final content into the online text field. Don't forget to adjust your line spacing after.
We have also have created a few online advertisements which you can use for your website or e-newsletters, to help you spread awareness of your services, reactive existing clients or even generate leads.
Co-brand this 2-page brochure with your company details and logo. Don’t forget to include your company profile write up in the “About Us” section. Choose from three designs.
Co-brand this 4-page DL leaflet with your company details and logo. Don’t forget to include your company profile write up in the “About Us” section. Choose from three designs.
1. Reinforce credibility
Use the DL leaflet as part of your direct mailing/local area marketing campaign or even a part of your sales kit, to help build awareness of your professional services. Also reinforce your credibility as an accredited PLAN Australia broker and demonstrate that you have high education standards, have a strong code of ethics and provide quality and efficient service.
2. Advertise yourself
Use these free online advertisements to promote your services and build awareness of your services. Download these online ads and place them on your website or e-newsletters. The adverts highlight your no obligation service to help prospective clients find suitable financial solutions and make better decision with your expert advice.
3. Make your service publicly known
Use the posters to make your brand and services known among consumers either at your office, storefront or at your local community centre/sports club. Seize opportunities to freely advertise your business and what you can do for borrowers in a public space. The posters are a great promotional and brand recognition tool for you to leverage.